Category Archives: Celebrities

No celeb is safe on Kitty Time

Today’s Topic: On Teething, Jewelry & Celebrity Baby Showers

If motherhood is the necessity of invention, then today’s Wired Momma Experts should be pictured next to the phrase in the Dictionary. Frankly, our experts are an example of worlds colliding for me. First these women had me at teething, then they had me at jewelry but then to add on celebrity baby showers -  it’s like putting the hot fudge on top of my already decadent sundae. I couldn’t wait to speak with Kendra LaDuca, who along with her business partner Amy Maurer Creel, founded Teething Bling right here in Silver Spring, MD.

Amy Maurer and Kendra LaDuca with their baby teething rings

 If you haven’t heard about or seen their necklaces, they are fabulous and stylish but also safe for babies to chew on. We all know how aggressively a teething baby goes after our necklaces, breaks them, chews on them – the idea is genius. Kendra and Amy are a classic and wonderfully reassuring example of how you can take your career in a different path, start something utterly new, inspired by motherhood and caring for your babies, and build it into a business that is sold internationally, as well as hob knob with pregnant celebrities at their baby showers. Read on to learn how to take an idea from concept to reality, how motherhood can really inspire your inner-entrepreneur and for some great advice on embarking on your own business adventure.

First question, how did the idea for Teething Bling come about?

I really think our story is a great mom story. Becoming a mother is a natural segue into new things, including new ideas and new friends. Me and Amy were new moms at the same time and we struck up a friendship at a baby playgroup. I knew I didn’t want to go back to work, I was really looking to do something different because my priorities had shifted. I had a background in events and project management and Amy had a background in marketing. I think becoming a mom and being home on maternity leaves affords you the opportunity to not just meet new people but meet new people from all sorts of business backgrounds who you might not otherwise have been exposed too. I had the initial idea of teething jewelry because we all know how the babies grab for your jewelry, try to chew it, and sometimes break the chain. We both liked the idea and embarked on a long idea stage of prototyping our concepts.

Did you know how to prototype something?

No! Not at all. I just started doing research first to see if the product already existed and discovered that it didn’t. I couldn’t find anything else like it on the market. Then we had to research what teething toys are made of, which as it turns out, is silicone. We learned that silicone is safe for babies – it’s what teething toys are made from - and we can do any color with it. Next we started shopping around to different jewelry stores to really find out what’s out there, what could be viable and then we sketched it out.

Ok. So you had a concept, you’d done some background research, and you don’t have any experience in bringing a product from concept to market – so what did you do next?

We really just started making lots of phone calls to silicone companies, sometimes we’d find people who couldn’t help us but would point us in the right direction. Because we knew how important safety is when dealing with products for babies, we started looking into industrial design firms, specifically those with experience in baby toys. We found a group in New York City and reached out to them. They couldn’t help but they did put us in touch with a client of theirs and he was interested – he became the liaison to factories.

Amazing. So to give us all a realistic sense of the timing of this – how long did it take from idea to the first prototype and how you got it from the factories to the stores?

Well, it took us about 18 months from the idea to the first prototype. We realized that the first design was too big for the mom’s chest and the colors weren’t quite right, so we had to tinker with it. In terms of getting our finished product into mom’s hands, we went to craft shows, local fairs like the Flower Mart at the National Cathedral, Christmas fairs and we would cold call stores and send samples. We really loved doing the fairs and craft shows because we would interact with our customers and we loved getting feedback from them. It’s very motivating. Cold calling stores is really impersonal.  Things started to take off and then we went to big industry shows, like in Vegas. The shows are where you meet with stores who are selling to maternity stores, children’s stores and so on. The word also really started to spread which is wonderful because our customers began doing our marketing for us. We would hear about customers walking into stores wearing our necklaces, asking them if they sold our necklaces and then the store would call us.

Tori Spelling with her Teething Bling necklace

That’s fabulous. So I have to ask because I’ve seen this on your Facebook page – how did you end up at a celebrity baby shower and what is that like?

Basically what happens is someone organizes the baby shower for the celebrity and they invite vendors, at your own expense, to provide free stuff at the shower. Whoever is organizing the shower for the celebrity pitches it to the celebrity as the best products available on the market for the mom-to-be or baby and if the celebrity likes the product, she’ll pose for a picture with it. We’ve done Tori Spelling’s shower and most recently Jewel’s baby shower. The truth is, the celebrity baby shower is how we generate the highest traffic numbers to our site from Google. Also, what’s fun is, every once in a while our jewelry will pop up randomly in shows. For example, last week someone spotted it on Days of Our Lives. I guess there was a fussy baby in one scene and in the next scene, the baby is playing with our necklace. It’s not product placement driven by us but it works out great.

So where are you sold and do you have staff?

We are sold in over 27 countries and we have international distributors in 6 regions. We work with a fulfillment center that is a small family business as well. For a long time we worked right out of Amy’s basement here in Montgomery County but we just couldn’t handle the volume after a while. Now we have a few customer service reps, an accountant and then me and Amy.

What parting advice do you have for any women out there who are thinking of launching a new business or feel like they are sitting on a great new idea?

  1. Doing your research is so important. You don’t want to find out that it can’t be done or that it’s already been done.
  2. Be realistic. It takes a long time to get where we are. We started this in 2001-2002.
  3. Me and Amy are a good balance for each other. It’s a lot of work and we have to remind one another that it’s a marathon, not a sprint. It really takes longer than you think it’s going too.
  4. You need to have a vision and want to end up there. I sketched Teething Bling with my daughter’s Crayola pencil, so it really started from scratch.
  5. And finally, don’t lose sight when it feels overwhelming. It’s important to really savor the moment and appreciate it.

That’s great advice, thank you Kendra. Hopefully if there are women out there inspired to start something new, this will help them get going.

Girls v. Boys….Be Honest

I have two little girls. I love having two little girls. And I have three sisters. Having so many women in the family leads to many comments and opinions – and it grates on my every last nerve. For me, it began with my second pregnancy after we decided to find out what we were having. With our first, we eagerly awaited the surprise in the delivery room and well, reality wasn’t quite what the fantasy was in my head:  In the end, I was just so damn glad to get her out of me, that it was really anti-climatic whether she was a girl or a boy.  The second time around, at that joyful 20 week sonogram when all I had to do was sit there moderately comfortably to learn the news, it was declared that we were having another little girl. Almost immediately after telling people the news, I would get these sorts of reactions:

“Oh, well, will you try for a third to get that boy?”

Umm. Well, it hadn’t occurred to me because I was too busy gestating my second baby just then. And further, was it 17th century China and no one alerted me to the time travel? Were we scorning the arrival of another girl-child because her strength would be inadequate in the fields to plow the earth?

My dad faced these comments constantly as the father of four girls, especially when my mom was pregnant the last time, commentary on how he must really be hoping for a boy. The truth was – he was psyched the last one was a girl because he knew what to expect, they had the clothes, etc etc. Oh and he’s also not a chauvinistic pig.

Though I should say I actually find the bulk of the offenders of the sexist comments to be other women.

And so, as my girls grow, my annoyance with this implication that somehow girls are less than boys has evolved from what I view as blatant sexism to an implication that girls are easier than boys:

“You are so lucky you have just girls, my boys wrestle and fight all day long, it is so physical and exhausting.”

You know, because apparently girls aren’t physical and don’t wrestle and fight.

“You are so lucky you have just girls, my boys eat all day long.”

Umm, well, actually, my girls eat all day long too and we are talking about 2 and 5-year-olds, not the 17-year-old captain of the football team, it’s what little kids do – they snack.  Tell me, aren’t there moms of boys out there who have a more physical son than the other might be? And one child who eats more than the other? I have one girl who loves to color and draw and make animal parades though noteworthy – she has absolutely no interest in dressing up like a Princess. Then I have one that has been climbing since she could walk at 10 months, she loves to play with balls and trucks, she’s never met a mud pile that she didn’t delight in and she will tackle her older sister and wrestle her to the ground without any fear or regret. She is all action.  And yet she’s the one who also likes to dress up in Princess clothes. Go figure.

I can’t help but wonder – aren’t these kids just who they are at this age – and shouldn’t we just keep our gender comments and assumptions to ourselves? Just as we should keep our comments on how a pregnant woman looks, to ourselves? Why must we comment?

Further stoking my annoyance, over the weekend I found myself reading in the NYT Economix blog that a new Gallup poll indicates that if they could have only one child, 40% of Americans would pick having a boy over having a girl.  Turns out that Gallup has polled Americans 10 times on this same question since 1941 and the majority always pick a boy over a girl. Interestingly enough, totally contradicting my earlier claim that I think the offenders of these statements are women, is the evidence that it was male respondents who swayed the survey results, women generally answered that they didn’t have a preference.

Realizing that I’m jumping all over the map now – follow along – as I add this into the  mix – how about the fact that if Prince William and Princess Catherine have a girl child and then have a son, the son would become King even though the daughter would be first born. I learned it’s called “male primogeniture” (Read: fancy Scrabble word for sexist and offensive).

And this antiquated law is still set in place in a monarchy led by a QUEEN.  So newsflash to all the little girls out there – we might really hope that a woman runs for President and wins (so long as it’s not Sarah Palin), or runs for Prime Minister and wins (as did Margaret Thatcher) but yet we can’t entrust the monarchy to a first-born girl. Confused much? Can someone start giving me a warning before we keep jetting back in time?

So what’s the deal? Back to my own experience: Are many of the people asking the offending questions not to find out if I am concerned about carrying on the family name through a son but rather because they want to know if I’m hoping to experience the difference of having a boy? When moms of just boys make these blanket statements implying that girls are easier than boys, are they really just tired (like we all are) and don’t intend the latent sexist implication that girls aren’t physical? Were the men in the Gallup poll just more honest than the women, who actually  might secretly be wishing for a little girl but realistically believe that all that  matters is a healthy child, so the results of the 41 years of polling really are just meaningless? Will Kate really have a second born son who will supersede her first-born daughter (cause you  know some gossip pub somewhere out there must be printing that rail-thin-probably-too-skinney-to-get-her-period Kate is already pregnant)?

And finally – in fairness – what kind of blanket statements do moms of just girls (like me) make that might annoy moms of just boys?

Today’s Topic: Summer Hair & Express Blowout Give-Away!

Spring 2011-iphone 134

 Part 2 of Wired Momma’s Expert Series: Summer Hair. It’s time for the annual ritual of avoiding crazy wired lion hair in the DC humidity, so let’s get started.  If life’s lessons begin and end with an episode of Sesame Street , then I’m pretty sure this video wraps up how I don’t feel every summer about my hair, but really want too. In my head, on the beach or by the pool, I look like a sexy summer goddess  and in reality, well, quite the opposite. Realizing I couldn’t face another summer of bad hair, I sought out some advice from my beloved hair stylist, Denise, of Denise Sharpe Hairdressing, currently located at Lux Studios in Bethesda. Denise has been a stylist for over 20 years and is also a mom to 2-year-old twin girls. So like us, she’s busy but stylish. Read on for invaluable hair and time-saving tips, along with the chance to win an Express Blowout to look sleek and stylish this summer.

First, let’s talk about hair cut and color trends for the summer. Tell us what styles are popular right now, what looks will keep us from having bad mom hair, and what the color trends are hot for the spring and summer?

For the classic mom, a soft and side swept graduated bob is very popular, with some choppy layers to emphasize the texture of her cut. For the trendier mom, I’m doing more fringe and heavier bangs . The inception of Keratin Complex Treatments is making this style more accessible to women with wavy and frizzy hair because now they can have the fringe and the sleek bangs without the risk of too much frizz and curl. For the funkier mom, the glunge look is more popular.

Glunge? Do tell, I’ve never heard of it. Are we talking hair bands? Brett Michaels meets Kirk Cobain?

Yes! Glunge is the marriage of glamour and grunge. 80s hair band meeting 90s grunge band is spot on, but let’s think of attractive females as our visuals here, not unkempt dudes. Think Drew Barrymore meets JLo, so a loose messy tousle and this style hides kid puke and yogurt stains pretty well. Often this hair style looks unwashed, though it usually isn’t, with the help of synthetic products like pomade and dry shampoo .

So what about color trends for this time of year?

Michelle Williams’ icy blond look  is very popular for blondes but it is high maintenance. It requires color about every 3-4 weeks. For red heads or brunettes, Drew Barrymore’s “St. Tropez” highlights work well for the summer. In that look, her scalp is a richer color and the ends are lighter. Also for red heads or brunettes, Kim Kardashian’s “Root Beer Float” highlights are very trendy, meaning she accents her rich dark brown color with warm reds. What’s important is to use a sulfate free shampoo on any of these treatments for maintenance.

Excellent. So moving on to the inevitable bad-hair day or when we are short on time, what is a busy gal to do?

Dry shampoo is the first thing I reach for on a day when I don’t have time to shower or wake up with bad hair. It helps revive the blowout from the day before, and I’d like to point out that it’s best for your hair if you don’t wash it every day.  Another quick fix is grabbing your child’s leave-in detangler. If you have longer hair, a side-swept braid is a good way to mask unwashed hair. A cost-effective way to clean up unwashed hair is using corn starch or baby powder. Think Julia Child and just grab a pinch of it, and you will notice how it absorbs oils and then use a wide tooth comb or paddle brush to brush your hair through. And finally, there’s always our friend the flat iron. The flat iron is perfect for working through random bed-head fly aways but also helps your hair not look so contrived; you can keep it loose and playful with the flat iron.

I’m glad you raise the issue of the flat iron. I routinely bow to the Gods who invented the flat iron. But how do I know I have the right flat iron for my hair? And are all flat irons created equal, do I really have to spend a mint because I bought mine at Target for $19.99.

What makes or breaks a good flat iron is really the edges. You want beveled edges, which means rounded, for smooth styling. If you hair is short or medium length, the beveled edges should be about an inch thick with a thin plate inside. You are looking for a square plate for hair that is longer than shoulder length. For blondes with the flat iron, keep it at the 350 temperature because blondes have delicate hair. Brunettes and natural red heads should put the flat iron temperature at 400-450 degrees. Remember that “slow and steady” wins the race with a flat iron. If you race through it at too high of a heat, you might have to repeat the process. And yes, you can purchase an inexpensive flat iron at Target or the grocery store, but it might need to be replaced in a few months whereas a more expensive one will last longer.

So what should we all have in our hair survivor kits or purses?

Depending on your hair style and length, you should pick from any or all of these 10 tips: non-elastic scrunchies like Goodie brand from the pharmacy aisle, non-butterfly flat clips for drying hair or styling hair, Bobby Pins complimentary to your hair color or hair pins to loosely pin back pieces, Rat Tail comb for sectioning or combing fringe, a thermal round brush for volume and flip, a diffuser to embrace your natural texture or curl, a blow dryer with a nozzle, pin curl clips for side swept bangs or to train new growing-in bangs to sweep over between haircuts, dry shampoo and a restylizer such as Wen lavender replenishing mist , Catwalk Curls Rock Curl Booster , “It’s a 10” miracle leave-in or Arrojo Hydromist .

Now tell me how I can possibly not have lion hair all summer long. I’ve tried every product under the sun; I spend gobs on product every summer trying to beat back the inevitable frizz and chaos that comes with DC humidity and I can flat iron to no avail, the minute I walk outside, I look like I’m wired for sound (perhaps the real reason I’m called Wired Momma…)

There are two things you can do, the Express Blowout or the Keratin Smoothing Treatment. The Express Blowout takes just under an hour, lasts for 4-5 weeks and costs between $99-$150 depending on the length of your hair. You do not need to use certain products after you get the Express Blowout, you just can’t wash your hair for 8 hours after. Some women wait a few days to wash their hair because they believe it makes the treatment last longer. But this is how you beat the humidity and keep your hair looking sleek in the summer. It’s really a perfect solution for the busy mom; you spend less time managing your hair and less money because you don’t need all the product. If you’d like a treatment that lasts longer, the Keratin Smoothing Treatment lasts 3-5 months, takes anywhere from 1.5 to 2.5 hours, depending on the length and density of your hair, and costs between $350-$500. For both of these treatments, you can get color at the same time.  One client told me that her hair was having an identity crisis after the Express Blowout because it really did stay smooth and sleek despite weather conditions. Look, why not have sleek hair and bodies all summer long, right?


Can pregnant or nursing moms use this treatment?

No. For pregnant or nursing moms or women who are environmentally conscious, we can do the Research in Beauty treatment. It is a keratin gold retexturizing treatment, free of formaldehyde and aldehydes. It lasts about 2-3 months and costs between $350-$500.

Update from Monica:

As soon as I heard about the Express Blowout, I was willing to kick an old lady down to get to the salon fast enough to try out this treatment. I had it done, waited about 12 hours to wash my hair and never believed it would work. Almost five weeks have passed and it is defying all the odds, my entire family is wondering where their mocking hair jokes have gone for the summer because I am still looking sleek and stylish – this after runs in the humidity, hours on the beach, even just walking outside. It is a summer miracle.  Also, I’ve not used any product or the flat iron because I haven’t needed too. Am I breaking up with my flat iron for the summer? I am ready to now sing “I love my hair”.

GIVE AWAY ALERT, FRIENDS:  

Denise is offering 25% off to all Wired Momma readers who want to try the Express Blowout. This offer is good through July 31, 2011. She is also giving away one free Express Blowout – also good anytime through July 31, 2011. To get the discount and enter to win the free Express Blowout, become a Wired Momma subscriber (it’s so easy, look to your right and enter your email address) and then send me an email to enter for the give-away. Email me at monica.sakala@gmail.com. The winner will be notified on Wednesday June 22. If you don’t win, all readers are still eligible for the discount, just  mention this post to Denise when you go for your treatment.

Happy summer . . . love your hair. . .

The Fallen Fairy Tale: Scorned Political Wives

Soliciting men in bathroom stalls , moving hookers over state lines (seriously, why aren’t ours here in DC good enough for Spitzer?), trysts in a TGI Fridays (really, McGreevey, really?), hiking the Appalachian trail - or was it lounging seaside in Argentina ( )- these are tales for an epic Hollywood blockbuster. The serious political leader caught with his pants down in outrageous scenarios is a constant thread in our media commentary. Arnold, we knew you had it in you, we just thought your story would be more exotic than a housekeeper. So let’s be honest with ourselves. We don’t devour every salacious detail of these affairs because of what the husband did, though, do we? We devour them because we are watching the scorned political wife.

And among those political wives, Ms. Edwards was the first to not stand by her man’s side in the mea culpa media interview . We applauded her for it. Then Ms. Sanford set the bar a little higher by dropping off the scene, leaking that she hadn’t spoken to her husband for weeks and demanded his repentance . Was the tide turning? Were we seeing a movement away from steadfast support of the husband because of his career? And why did these earlier political wives stand next to their husbands in those moments of humiliation and disgrace? Were they just in shock and willing to believe what they wanted to believe, or did they also believe in their husband-as-candidate so profoundly that they were willing to forgo their own humiliation?  

Julianna Margulies’ ill-titled show The Good Wife handled the perspective of the shamed wife with delicacy and respect through its first season. We watched as she rediscovered her independence, cultivated her career and built a life that wasn’t centered around her husband. But we watched her keep her husband at arm’s length, for the sake of her kids and presumably because you can’t stop loving the father of your children overnight.

So now we have Maria Shriver to watch. Possibly due to her own blue-blooded political savvy, in combination with her experience working for the media, she managed the message from the time it leaked out. It certainly can’t be a mistake that this news leaked months after the Governator left office. His political career was able to reach the apex he desired without his own indiscretions toppling it, like all these other idiots, but Maria managed to avoid the requisite press conference and already announced that she is separated from the dirty rotten scoundrel. She doesn’t look like a victim, she looks like she’s in charge.

So what does it leave us to think? What do we relay to our kids who are old enough to hear the incessant media chatter and ask us questions about it? How do we not shine the spotlight on our husbands and issue a few threats addressing precisely what we’ll do to them if they take up with the housekeeper or nanny or kindergarten teacher or school psychologist? Why do marriages fall apart after 25 years and four children? What does it say to the cheaters (and our kids) if we stick with them and what does it say to our kids if we ditch them?

Any one of these questions is enough to whip up a tornado of doubt and introspection to the point of neurotic.  So I choose to focus on the positive. My instinct is that we tell our kids the truth: many adult decisions are leaps of faith but we leap because we genuinely love someone; the inertia of the fear of what ifs is more paralyzing than the leap could be damaging. We stand by a spouse or we walk away based on what is right for us and what is right for our kids. We can’t ever really know what compels some political wives to stick around and others to walk away. But we have to believe that it takes two people to make a marriage work and two people to allow it to break.

And about that fairy tale, as a women’s studies minor and feminist protestor outside strip clubs in college (seriously), I enjoy watching my girls get lost into the world of a Disney fairy tale. Why can’t I let them believe there is a Prince for them? Why shouldn’t they think their daddy is my modern-day Prince? Weren’t 3 billion people worldwide glued to the marriage of Kate to William because we love fairy tales?  Maybe Maria tolerated Arnold’s behavior for as long as she felt her children needed her to and then she broke. Maybe the Terminator was Maria’s Prince for as long as she wanted one.

Maybe the real fairy tale is that the story isn’t linear and the Princess gets a few bruises along the way. But she brushes herself off and gets back up. Maybe that’s the real lesson for the kids.